Doing billable work for paying clients is the
crux of a successful legal practice. Finding those clients can be another job
entirely. Small firms need a lean and
diversified marketing strategy that delivers a high return on investment. While
networking, “hustle,” and “face time” are important, they’re not enough in
today’s competitive market.
An effective online footprint--an attractive,
user-friendly website and social media presence--is crucial to generating clients and establishing a firm as a
reputable and trustworthy provider of legal services. Building and maintaining
a web presence isn’t enough, though--a good marketing strategy requires a plan
to make the firm visible to potential
clients and communicate that the firm can handle their legal needs.
Producing authoritative, relevant legal
content is essential to a firm’s online marketing success. Search-engine optimization (pushing a website
to the top of a potential client’s online search query’s results list) requires
fresh, timely content that’s relevant to the firm’s service offerings. Further, in a sea of law firms, a
well-written, regularly updated blog can help a small firm stand out and signal
to potential clients that it is a well-informed subject matter expert.
Among the many tasks required to maintain a
legal practice, researching and drafting legal marketing content can easily
fall to the bottom of a busy practice’s to-do list. It doesn’t have to be that
way. Lawgle can help.
With Lawgle,there’s no need for a small firm
practitioner to spend valuable time researching and writing blog posts, web
content, or client updates. Lawgle provides its clients with expert, up-to-date
legal content keyed to their location and practice areas, written by
experienced attorneys. Lawgle’s legal writers are experts at distilling complex
legal ideas into readable, informative pieces that are easily understood by
clients can choose the regularity of their content updates. They can purchase a content plan that
corresponds immediately to major changes or newsworthy legal events in their
jurisdiction, or a monthly or quarterly update/roundup. The best part? Lawgle
handles all of it--from research and drafting to publishing and promotion via
selected social media platforms.
content creation is just one of the ways Lawgle can help small firms direct
more of their valuable time and attention to providing world-class client
service and doing revenue-producing work. For more information visit the pages
of this website.